Snapchat now shares 400 million snaps each day, according to its CEO Evan Spiegel.
It was only just September that Spiegel reported that the disappearing photo-sharing service was seeing 350 million snaps sent per day, up from 200 million in June. Clearly, growth on the hot new social media service is staggering.
Even more staggering, perhaps, is the fact that the 400 million/day figure surpasses the photo-sharing activity on both Instagram and Facebook.
It's not surprising that more photos are flowing through the very private, self-destructing Snapchat as opposed to the very public Facebook and Instagram, where content lives forever and is seen by many.